Hairmisses
hairmisses.com
Hairmisses is a beauty retailer specializing in high-quality hair extensions, including bundles, closures, frontals, clip-in extensions, and tape-in extensions in multiple textures from kinky and coily to bone straight styles. The brand targets both professional hairstylists and everyday consumers seeking premium hair enhancement products.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
36
Collections
50
Pages
11
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Beauty & Cosmetics category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14348 / 16375
Faster than 12% of stores
Beauty & Cosmetics Ranking
#339 / 403
Top 84% in category
Category Avg Performance
56
-17 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#325 in Beauty & Cosmetics
Below 57% of stores
89% below average
36 products vs 315 avg
Slower than 84% of Beauty & Cosmetics stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
89% below average
avg
4% below average
avg
42% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 57% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Hairmisses
Hairmisses is a beauty & cosmetics ecommerce store built on Shopify and operating in DE. The store currently offers 36 products organized across 50 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Hairmisses uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of beauty & cosmetics stores.
Performance Analysis
Based on Google PageSpeed Insights, Hairmisses achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hairmisses uses Yotpo for customer reviews and offers PayPal, Klarna, Affirm, Sezzle for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Hairmisses ranks #325 out of 572 stores we track. This places them in the top 57% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
