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Hairgurt

Shopify

hairgurt.com

Hairgurt is a beauty and skincare brand specializing in yogurt-based hair and skin care products. Their product line includes shampoos, conditioners, and hair masks available in scents such as Almond Honey, Coconut-Acai, and Strawberry Banana, with formulations designed for specific hair needs like curl perfecting, smoothing, and intense repair.

Beauty & Skincare
Bespoke
BR / USD
judge.me
PayPal +2
Visit Store

Performance Needs Attention

This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

19

Collections

7

Pages

8

Blog Posts

8

CommerceRank Score

Overall store health assessment based on 5 key factors

D

51/100

performance5/25 (Poor)
catalog5/25 (Minimal)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content11/15 (Good)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 12 points below Beauty & Skincare category average (54)
  • Accessibility score is 66/100 - improve for better UX and legal compliance
  • Expand product catalog to improve store authority

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#13763 / 16375

Faster than 16% of stores

Beauty & Skincare Ranking

#666 / 859

Top 78% in category

Category Avg Performance

54

-12 below avg

Category Avg LCP

2.1s

42

Performance

66

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#766 in Beauty & Skincare

Below 66% of stores

96% below average

19 products vs 445 avg

Slower than 78% of Beauty & Skincare stores

PageSpeed score: 42/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products19 / avg 445

96% below average

avg

Collections7 / avg 62

89% below average

avg

Pages8 / avg 33

76% below average

avg

Blog Posts8 / avg 52

85% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Reviews Platform

judge.me

Payment / Finance

PayPal
Zip (Quadpay)
Tamara

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 66% by catalog size

Content Investment

low

Basic content (8 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

19 products7 collections8 pages8 blogs

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About Hairgurt

Hairgurt is a beauty & skincare ecommerce store built on Shopify and operating in BR. The store currently offers 19 products organized across 7 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Hairgurt uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Hairgurt achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 66/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Hairgurt uses judge.me for customer reviews and offers PayPal, Zip (Quadpay), Tamara for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Hairgurt ranks #766 out of 1155 stores we track. This places them in the top 66% of beauty & skincare stores by product catalog size.

Last scanned

Feb 25, 2026

Hairgurt | Beauty & Skincare Store Analysis | CommerceRank