Hairgurt
hairgurt.com
Hairgurt is a beauty and skincare brand specializing in yogurt-based hair and skin care products. Their product line includes shampoos, conditioners, and hair masks available in scents such as Almond Honey, Coconut-Acai, and Strawberry Banana, with formulations designed for specific hair needs like curl perfecting, smoothing, and intense repair.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
19
Collections
7
Pages
8
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Beauty & Skincare category average (54)
- Accessibility score is 66/100 - improve for better UX and legal compliance
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13763 / 16375
Faster than 16% of stores
Beauty & Skincare Ranking
#666 / 859
Top 78% in category
Category Avg Performance
54
-12 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#766 in Beauty & Skincare
Below 66% of stores
96% below average
19 products vs 445 avg
Slower than 78% of Beauty & Skincare stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
96% below average
avg
89% below average
avg
76% below average
avg
85% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 66% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Hairgurt
Hairgurt is a beauty & skincare ecommerce store built on Shopify and operating in BR. The store currently offers 19 products organized across 7 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Hairgurt uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hairgurt achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 66/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hairgurt uses judge.me for customer reviews and offers PayPal, Zip (Quadpay), Tamara for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Hairgurt ranks #766 out of 1155 stores we track. This places them in the top 66% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
