Boucleme
boucleme.co.uk
Bouclème is a natural hair care brand offering plant-powered products specifically formulated for curly hair types. Their product range includes shampoos, conditioners, styling gels, treatments, and accessories designed to define, hydrate, and strengthen curls while controlling frizz.
Performance Needs Attention
This store scores 13/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
50
Collections
51
Pages
348
Blog Posts
65
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 41 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#16226 / 16375
Faster than 1% of stores
Beauty & Skincare Ranking
#847 / 859
Top 99% in category
Category Avg Performance
54
-41 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.9s
Largest Contentful Paint
0.020
Cumulative Layout Shift
239ms
Interaction to Next Paint
Additional Metrics
2.5s
First Contentful Paint
280ms
Time to First Byte
10.4s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#486 in Beauty & Skincare
Above average (top 42%)
89% below average
50 products vs 445 avg
Slower than 99% of Beauty & Skincare stores
PageSpeed score: 13/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
89% below average
avg
18% below average
avg
955% above average
avg
25% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 42% by catalog size
high
Strong content (65 blogs, 348 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Boucleme
Boucleme is a beauty & skincare ecommerce store built on shopify and operating in BR. The store currently offers 50 products organized across 51 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Boucleme uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Boucleme achieves a performance score of 13/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Boucleme uses Yotpo for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Boucleme ranks #486 out of 1155 stores we track. This places them in the top 42% of beauty & skincare stores by product catalog size.
Last scanned
Feb 20, 2026
