Hairplayproducts
hairplayproducts.com
Hair Play Products sells Hair Play SET, a weightless detangling and moisturizing foam-lotion designed for styling natural curly, wavy, kinky curly, and children's curly hair. The brand focuses on hair care solutions for textured hair types with an emphasis on lightweight formulations.
Products
39
Collections
0
Pages
0
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Add essential pages: About, Contact, FAQ, Shipping & Returns
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#6596 / 16375
Faster than 60% of stores
Beauty & Skincare Ranking
#277 / 859
Top 32% in category
Category Avg Performance
54
+8 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#554 in Beauty & Skincare
Above average (top 48%)
91% below average
39 products vs 445 avg
Faster than 68% of Beauty & Skincare stores
PageSpeed score: 62/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
91% below average
avg
100% below average
avg
100% below average
avg
100% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 48% by catalog size
low
Minimal content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Hairplayproducts
Hairplayproducts is a beauty & skincare ecommerce store built on Shopify and operating in ES. The store currently offers 39 products organized across 0 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Hairplayproducts uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hairplayproducts achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hairplayproducts has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Hairplayproducts ranks #554 out of 1155 stores we track. This places them in the top 48% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
