Silkelondon
silkelondon.com
SILKE London is a premium hair care brand offering luxury silk accessories and products, including hair bonnets, pillowcases, hair ties, scrunchies, and heatless curlers made from high-quality 22-momme mulberry silk. The brand focuses on hair health and damage prevention through silk-based hair care solutions.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
18
Collections
5
Pages
80
Blog Posts
204
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Beauty & Skincare category average (54)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15129 / 16375
Faster than 8% of stores
Beauty & Skincare Ranking
#766 / 859
Top 89% in category
Category Avg Performance
54
-20 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.010
Cumulative Layout Shift
199ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
598ms
Time to First Byte
16.4s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#772 in Beauty & Skincare
Below 67% of stores
96% below average
18 products vs 445 avg
Slower than 89% of Beauty & Skincare stores
PageSpeed score: 34/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
96% below average
avg
92% below average
avg
142% above average
avg
292% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 67% by catalog size
high
Strong content (204 blogs, 80 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Silkelondon
Silkelondon is a beauty & skincare ecommerce store built on shopify and operating in ES. The store currently offers 18 products organized across 5 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Silkelondon uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Silkelondon achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Silkelondon has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Silkelondon ranks #772 out of 1155 stores we track. This places them in the top 67% of beauty & skincare stores by product catalog size.
Last scanned
Feb 19, 2026
