Hufworldwide
hufworldwide.com
HUF Worldwide is the official store for the skateboarding and streetwear brand founded by Keith Hufnagel, offering a curated selection of apparel including t-shirts, hoodies, jackets, and accessories alongside exclusive collaborative collections and limited releases.
Performance Needs Attention
This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
947
+107Collections
144
+2Pages
20
Blog Posts
3,629
+4CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14910 / 16375
Faster than 9% of stores
Fashion & Clothing Ranking
#2710 / 2989
Top 91% in category
Category Avg Performance
57
-22 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.140
Cumulative Layout Shift
95ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
365ms
Time to First Byte
16.6s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#634 in Fashion & Clothing
Top 14% of stores
16% above average
947 products vs 819 avg
Slower than 91% of Fashion & Clothing stores
PageSpeed score: 35/100
+126 products
Over the past few months
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
16% above average
avg
55% above average
avg
51% below average
avg
11241% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+15%)
Added 107 products last month
9 months
Since Jun 2025
Larger than 75% of category
Top 14% by catalog size
high
Strong content (3629 blogs, 20 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
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About Hufworldwide
Hufworldwide is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 947 products organized across 144 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Hufworldwide uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Hufworldwide achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hufworldwide has not implemented a third-party review platform and offers PayPal, Afterpay, Sezzle for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Hufworldwide ranks #634 out of 4419 stores we track. This places them in the top 14% of fashion & clothing stores by product catalog size. Over the past few months, the store has grown its catalog by 126 products.
Last scanned
Feb 18, 2026
