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Imperialcandles

shopify

imperialcandles.co.uk

Imperial Candles is a UK-based gift company that hand makes soy scented candles, bath bombs, and home fragrance products, each featuring a hidden jewel surprise inside. The store offers a range of products including jewel candles, tin candles, pin candles, wax melts, room sprays, and complementary items like body mist and whipped soap, positioning itself as a premium gift experience brand.

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Performance Needs Attention

This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

129

Collections

104

Pages

35

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

D

53/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 18 points below Candle & Home Fragrance category average (57)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Candle & Home Fragrance Ranking

#2 / 186

Top 1% in category

Category Avg Performance

57

-18 below avg

Category Avg LCP

1.9s

Slower than avg

39

Performance

89

Accessibility

92

SEO

Core Web Vitals

LCPgood

2.5s

Largest Contentful Paint

CLSgood

0.040

Cumulative Layout Shift

INPgood

178ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 256 Candle & Home Fragrance stores

#2 in Candle & Home Fragrance

Top 1% of stores

41% below average

129 products vs 220 avg

Faster than 99% of Candle & Home Fragrance stores

PageSpeed score: 39/100

Category Benchmarks

Compared to 256 stores in Candle & Home Fragrance

Products129 / avg 220

41% below average

avg

Collections104 / avg 47

121% above average

avg

Pages35 / avg 27

30% above average

avg

Blog Posts2 / avg 30

93% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Settle
PayPal
Clearpay
Afterpay

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (34% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

129 products104 collections35 pages2 blogs

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About Imperialcandles

Imperialcandles is a candle & home fragrance ecommerce store built on shopify and operating in GB. The store currently offers 129 products organized across 104 collections, making it comparable in size for the candle & home fragrance category.

Theme and Design

Imperialcandles uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Imperialcandles achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Imperialcandles has not implemented a third-party review platform and offers Settle, PayPal, Clearpay, Afterpay for payment flexibility.

Competitive Positioning

Within the Candle & Home Fragrance category, Imperialcandles ranks #2 out of 256 stores we track. This places them in the top 1% of candle & home fragrance stores by product catalog size.

Last scanned

Feb 23, 2026

Imperialcandles | Candle & Home Fragrance Store Analysis | CommerceRank