Plumandashby
plumandashby.co.uk
Plum and Ashby is a UK-based home and body fragrance retailer offering scented candles, room diffusers, votives, and diffuser refills alongside complementary bath and body care products. The brand emphasizes natural ingredients and curated collections organized by room type and seasonal scents.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
125
Collections
156
Pages
34
Blog Posts
95
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Candle & Home Fragrance category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13916 / 16375
Faster than 15% of stores
Candle & Home Fragrance Ranking
#166 / 186
Top 89% in category
Category Avg Performance
57
-16 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.030
Cumulative Layout Shift
137ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
458ms
Time to First Byte
10.0s
Speed Index
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#67 in Candle & Home Fragrance
Above average (top 26%)
43% below average
125 products vs 220 avg
Slower than 89% of Candle & Home Fragrance stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
43% below average
avg
232% above average
avg
26% above average
avg
217% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 26% by catalog size
high
Strong content (95 blogs, 34 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Plumandashby
Plumandashby is a candle & home fragrance ecommerce store built on shopify and operating in GB. The store currently offers 125 products organized across 156 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Plumandashby uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Plumandashby achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Plumandashby has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Plumandashby ranks #67 out of 256 stores we track. This places them in the top 26% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 20, 2026
