Inaessentials
inaessentials.com
InaEssentials is a family-owned Bulgarian ecommerce store offering 100% certified organic skincare and cosmetics produced locally and sold in 26 countries. The store provides natural beauty products across categories including face care, body care, and hair care, with a focus on sustainable practices and subscription options.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
68
Collections
41
Pages
36
Blog Posts
159
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15260 / 16375
Faster than 7% of stores
Beauty & Skincare Ranking
#772 / 859
Top 90% in category
Category Avg Performance
54
-21 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
410ms
Interaction to Next Paint
Additional Metrics
1.9s
First Contentful Paint
628ms
Time to First Byte
16.4s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#396 in Beauty & Skincare
Above average (top 34%)
85% below average
68 products vs 445 avg
Slower than 90% of Beauty & Skincare stores
PageSpeed score: 33/100
+2 products
Over the past 6 months
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
85% below average
avg
34% below average
avg
9% above average
avg
206% above average
avg
Category Intelligence
How Inaessentials compares to other beauty & skincare stores
16%
of Beauty & Skincare stores use judge.me
12%
of Beauty & Skincare stores use Zip (Quadpay)
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Added 2 products last month
1+ year
Since Feb 2025
Above average catalog size
Top 34% by catalog size
high
Strong content (159 blogs, 36 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Apr 2025
Theme changed from 8th of March 2025 to inaessentials-stores/bg
Mar 2025
Mar 2025
Feb 2025
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About Inaessentials
Inaessentials is a beauty & skincare ecommerce store built on shopify and operating in BG. The store currently offers 68 products organized across 41 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Inaessentials uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Inaessentials achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 94/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Inaessentials uses judge.me for customer reviews and offers Zip (Quadpay) for payment flexibility. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Inaessentials ranks #396 out of 1155 stores we track. This places them in the top 34% of beauty & skincare stores by product catalog size. Over the past 6 months, the store has grown its catalog by 2 products.
Last scanned
Feb 18, 2026
