Infruition
infruition.co.uk
Infruition is a sports and wellness retailer specializing in fruit-infused water bottles designed for fitness enthusiasts, athletes, and health-conscious consumers. The brand offers reusable infuser bottles that enable users to create flavored water for hydration, detox, and active lifestyles, with a global sales presence of over 500,000 units sold.
Products
8
Collections
4
Pages
16
Blog Posts
162
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 58 points below Sports & Fitness category average (58)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#16319 / 16375
Faster than 0% of stores
Sports & Fitness Ranking
#143 / 144
Top 99% in category
Category Avg Performance
58
Score unavailable
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
9.6s
Speed Index
Store Audit
Actionable insights compared to 218 Sports & Fitness stores
#154 in Sports & Fitness
Below 71% of stores
99% below average
8 products vs 640 avg
Category Benchmarks
Compared to 218 stores in Sports & Fitness
99% below average
avg
93% below average
avg
24% below average
avg
575% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 71% by catalog size
high
Strong content (162 blogs, 16 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Infruition
Infruition is a sports & fitness ecommerce store built on shopify and operating in US. The store currently offers 8 products organized across 4 collections, making it comparable in size for the sports & fitness category.
Theme and Design
Infruition uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Infruition has not implemented a third-party review platform and offers PayPal, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Fitness category, Infruition ranks #154 out of 218 stores we track. This places them in the top 71% of sports & fitness stores by product catalog size.
Last scanned
Feb 19, 2026
