Intl
intl.fableandmane.com
Fable & Mane is a modern hair wellness brand offering plant-based, vegan, and cruelty-free hair care products inspired by ancient Indian beauty rituals. The brand specializes in hair and scalp oils, wash care treatments, styling products, and curated bundles designed to strengthen, nourish, and protect hair health.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
7,141
Collections
3,024
Pages
4,725
Blog Posts
3,213
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13995 / 16375
Faster than 15% of stores
Beauty & Skincare Ranking
#681 / 859
Top 79% in category
Category Avg Performance
54
-14 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.010
Cumulative Layout Shift
162ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
411ms
Time to First Byte
10.1s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#12 in Beauty & Skincare
Top 1% of stores
1505% above average
7,141 products vs 445 avg
Slower than 79% of Beauty & Skincare stores
PageSpeed score: 40/100
-33 products
Over the past 6 months
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
1505% above average
avg
4777% above average
avg
14218% above average
avg
6079% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-0%)
1+ year
Since Dec 2024
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (3213 blogs, 4725 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Jun 2025
Mar 2025
Mar 2025
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Intl
Intl is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 7,141 products organized across 3,024 collections, making it larger than average for the beauty & skincare category.
Theme and Design
Intl uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Intl achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Intl has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Intl ranks #12 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 33 products.
Last scanned
Feb 18, 2026
