Beautyflex
beautyflex.co.uk
Beauty Flex UK is an online retailer specializing in Afro and European beauty products, offering over 100 brands of hair care, skin care, makeup, hair extensions, and hair accessories for men, women, and children. The store positions itself as an official stockist of both established and emerging beauty brands from the UK and internationally.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
3,127
Collections
311
Pages
6
Blog Posts
17
CommerceRank Score
Overall store health assessment based on 5 key factors
73/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-8 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.010
Cumulative Layout Shift
177ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
564ms
Time to First Byte
13.2s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
603% above average
3,127 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
603% above average
avg
402% above average
avg
82% below average
avg
67% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Beautyflex
Beautyflex is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 3,127 products organized across 311 collections, making it larger than average for the beauty & skincare category.
Theme and Design
Beautyflex uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Beautyflex achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Beautyflex uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Beautyflex ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 22, 2026
