Jam Boutique
jam-boutique.co.uk
JAM London is a childrenswear brand offering timeless classic clothing for girls and boys, including knitwear, dresses, coats, skirts, and cardigans made from natural yarns and fabrics. The store organizes products by gender and age group, ranging from ages 1-10 years, with both full-price and outlet collections.
Products
136
Collections
52
Pages
12
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
+9 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
78% below average
136 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 65/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
78% below average
avg
45% below average
avg
37% below average
avg
82% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
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About Jam Boutique
Jam Boutique is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 136 products organized across 52 collections, making it comparable in size for the baby & kids category.
Theme and Design
Jam Boutique uses the Bespoke theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Jam Boutique achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Jam Boutique has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Jam Boutique ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 23, 2026
