Jawda
jawda.co.uk
Jawda is a London-based ecommerce store specializing in premium handmade abayas and modest fashion wear. The store offers a curated collection of abayas in various styles (waterfall, coat, V-neck, mock neck), hijabs, dresses, tops, skirts, and trousers crafted from high-quality fabrics including modal, chiffon, jersey, linen, and cotton.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
3,186
Collections
3,168
Pages
270
Blog Posts
72
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14189 / 16375
Faster than 13% of stores
Fashion & Clothing Ranking
#2582 / 2989
Top 86% in category
Category Avg Performance
57
-18 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.8s
Largest Contentful Paint
0.010
Cumulative Layout Shift
169ms
Interaction to Next Paint
Additional Metrics
2.2s
First Contentful Paint
809ms
Time to First Byte
19.4s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#196 in Fashion & Clothing
Top 4% of stores
289% above average
3,186 products vs 819 avg
Slower than 86% of Fashion & Clothing stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
289% above average
avg
3306% above average
avg
559% above average
avg
125% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Jan 2026
Top 10% largest catalog
Top 4% by catalog size
high
Strong content (72 blogs, 270 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Jan 2026
Similar Fashion & Clothing Stores
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About Jawda
Jawda is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 3,186 products organized across 3,168 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Jawda uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Jawda achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Jawda uses TrustPilot for customer reviews and offers Pipe, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Jawda ranks #196 out of 4419 stores we track. This places them in the top 4% of fashion & clothing stores by product catalog size.
Last scanned
Feb 18, 2026
