How many products does Johnnorris have?

Johnnorris currently offers 3,201 products across 1,424 collections.

What category is Johnnorris in?

Johnnorris is a fishing Shopify store based in GB.

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Johnnorris

Q: What theme does Johnnorris use?

Johnnorris uses the Bespoke theme, a custom-built solution.

shopify

johnnorris.co.uk

John Norris is a specialist retailer offering fishing and shooting clothing, footwear, and accessories alongside dog products and homeware. The store stocks established outdoor brands including Barbour, Deerhunter, Schoffel, and Seeland, with a trusted reputation spanning over 50 years.

Fishing

Bespoke

GB / GBP

PayPal

Visit Store

Products

3,201

Collections

1,424

Blog Posts

1,007

CommerceRank Score

Overall store health assessment based on 5 key factors

60/100

catalog25/25 (Large catalog)

tech Stack10/20 (Partial)

theme10/15 (Custom theme)

content15/15 (Rich)

Top Recommendations

Add a reviews platform to build customer trust

Store Audit

Actionable insights compared to 129 Fishing stores

#9 in Fishing

Top 7% of stores

52% above average

3,201 products vs 2,112 avg

Category Benchmarks

Compared to 129 stores in Fishing

Products3,201 / avg 2,112

52% above average

avg

Collections1,424 / avg 1,842

23% below average

avg

Pages85 / avg 193

56% below average

avg

Blog Posts1,007 / avg 515

96% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Mar 2026

Market Position

Top 10% largest catalog

Top 7% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Developing

Store Timeline & History

Mar 2026

3,201 products1,424 collections85 pages1,007 blogs

Similar Fishing Stores

Other fishing stores with similar size

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2,962 products

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2,895 products

Five Oceans

1,125 products

Shutupandfish

1,119 products

2025 NEW

790 products

Geoffwilsons

441 products

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About Johnnorris

Johnnorris is a fishing ecommerce store built on shopify and operating in GB. The store currently offers 3,201 products organized across 1,424 collections, making it larger than average for the fishing category.

Theme and Design

Johnnorris uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Johnnorris has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Fishing category, Johnnorris ranks #9 out of 129 stores we track. This places them in the top 7% of fishing stores by product catalog size.

Last scanned

Mar 12, 2026