Geoffwilsons
geoffwilsons.co.uk
Geoff Wilson's is a family-run business established in 1944 that specializes in fishing tackle and sporting guns. Located in Carlisle, Cumbria, they offer a range of airguns, air rifles, air pistols, fishing equipment, and related services including airgun bottle filling and price matching.
Products
441
Collections
33
Pages
11
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fishing Ranking
#15 / 90
Top 17% in category
Category Avg Performance
56
+16 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
75ms
Interaction to Next Paint
Additional Metrics
0.7s
First Contentful Paint
312ms
Time to First Byte
4.4s
Speed Index
Store Audit
Actionable insights compared to 129 Fishing stores
#11 in Fishing
Top 9% of stores
79% below average
441 products vs 2,112 avg
Faster than 83% of Fishing stores
PageSpeed score: 72/100
No BNPL options
57% of Fishing stores offer PayPal
Category Benchmarks
Compared to 129 stores in Fishing
79% below average
avg
98% below average
avg
94% below average
avg
99% below average
avg
Category Intelligence
How Geoffwilsons compares to other fishing stores
13%
of Fishing stores use this theme
Insights
- 57% of Fishing stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 9% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
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About Geoffwilsons
Geoffwilsons is a fishing ecommerce store built on shopify and operating in GB. The store currently offers 441 products organized across 33 collections, making it comparable in size for the fishing category.
Theme and Design
Geoffwilsons uses the Debut theme from the Shopify Theme Store. This theme choice is used by 13% of fishing stores.
Performance Analysis
Based on Google PageSpeed Insights, Geoffwilsons achieves a performance score of 72/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Geoffwilsons has not implemented a third-party review platform. Compared to other fishing stores, 57% of fishing stores offer paypal
Competitive Positioning
Within the Fishing category, Geoffwilsons ranks #11 out of 129 stores we track. This places them in the top 9% of fishing stores by product catalog size.
Last scanned
Feb 22, 2026
