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Katelaurel

shopify

katelaurel.co.uk

Kate Laurel Jewellery is a bespoke handmade jewellery maker based in Lincolnshire, specialising in engagement rings, wedding bands, and custom commissioned pieces. The store offers both ready-made items and a complete make-to-order service for personalised jewellery including memory jewellery, birthday gifts, and wedding gifts.

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Products

121

Collections

39

Pages

4

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

58/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewellery & Watches Ranking

#1 / 758

Top 0% in category

Category Avg Performance

57

+2 above avg

Category Avg LCP

1.8s

59

Performance

91

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

6.5s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#6 in Jewellery & Watches

Top 1% of stores

85% below average

121 products vs 802 avg

Faster than 100% of Jewellery & Watches stores

PageSpeed score: 59/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products121 / avg 802

85% below average

avg

Collections39 / avg 72

46% below average

avg

Pages4 / avg 28

86% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Theme & Design

Theme Name

Parallax

Type

Theme Store

Theme Store ID

688

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (4 pages)

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

121 products39 collections4 pages3 blogs

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About Katelaurel

Katelaurel is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 121 products organized across 39 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Katelaurel uses the Parallax theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Katelaurel achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Katelaurel has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Katelaurel ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.

Last scanned

Feb 22, 2026

Katelaurel | Jewellery & Watches Store Analysis | CommerceRank