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Keleem

shopify

keleem.com

KELEEM is a contemporary rug retailer offering handwoven Anatolian rugs designed in London and assembled in Istanbul. The brand combines traditional rug weaving techniques with modern modular tiling designs to create tactile home furnishings.

Homeware
Pipeline
SI / GBP
PayPal
Visit Store

Products

27

Collections

10

Pages

6

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

52/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Accessibility score is 64/100 - improve for better UX and legal compliance
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#7877 / 16375

Faster than 52% of stores

Homeware Ranking

#247 / 457

Top 54% in category

Category Avg Performance

58

+1 above avg

Category Avg LCP

2.0s

59

Performance

64

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

10.1s

Speed Index

Store Audit

Actionable insights compared to 673 Homeware stores

#506 in Homeware

Below 75% of stores

97% below average

27 products vs 898 avg

Slower than 54% of Homeware stores

PageSpeed score: 59/100

Category Benchmarks

Compared to 673 stores in Homeware

Products27 / avg 898

97% below average

avg

Collections10 / avg 78

87% below average

avg

Pages6 / avg 20

70% below average

avg

Blog Posts3 / avg 29

90% below average

avg

Theme & Design

Theme Name

Pipeline

Type

Theme Store

Theme Store ID

739

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 75% by catalog size

Content Investment

low

Basic content (6 pages)

Tech Stack Maturity

Developing stack

No review platform (28% of category uses one)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

27 products10 collections6 pages3 blogs

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About Keleem

Keleem is a homeware ecommerce store built on shopify and operating in SI. The store currently offers 27 products organized across 10 collections, making it comparable in size for the homeware category.

Theme and Design

Keleem uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Keleem achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 64/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Keleem has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Homeware category, Keleem ranks #506 out of 673 stores we track. This places them in the top 75% of homeware stores by product catalog size.

Last scanned

Feb 20, 2026

Keleem | Homeware Store Analysis | CommerceRank