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Kellyssmellies

shopify

kellyssmellies.co.uk

Kelly's Smellies is an award-winning home fragrance specialist offering handmade products including wax melts, sizzlers, fragrance oils, room sprays, wax burners, humidifiers, and carpet fresheners. The store focuses on high-quality, artisan home fragrance solutions for customers seeking ambient scenting options.

Candle & Home Fragrance
Debut
GB / GBP
Yotpo
Klarna +3
Visit Store

Products

178

Collections

26

Pages

14

Blog Posts

11

CommerceRank Score

Overall store health assessment based on 5 key factors

B

84/100

performance20/25 (Good)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Candle & Home Fragrance Ranking

#2 / 186

Top 1% in category

Category Avg Performance

57

+28 above avg

Category Avg LCP

1.9s

Faster than avg

85

Performance

97

Accessibility

100

SEO

Core Web Vitals

LCPgood

0.9s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPgood

0.6s

First Contentful Paint

TTFBgood

214ms

Time to First Byte

SIneeds work

3.4s

Speed Index

Store Audit

Actionable insights compared to 256 Candle & Home Fragrance stores

#2 in Candle & Home Fragrance

Top 1% of stores

19% below average

178 products vs 220 avg

Faster than 99% of Candle & Home Fragrance stores

PageSpeed score: 85/100

Category Benchmarks

Compared to 256 stores in Candle & Home Fragrance

Products178 / avg 220

19% below average

avg

Collections26 / avg 47

45% below average

avg

Pages14 / avg 27

48% below average

avg

Blog Posts11 / avg 30

63% below average

avg

Category Intelligence

How Kellyssmellies compares to other candle & home fragrance stores

Review Platform Adoption

7%

of Candle & Home Fragrance stores use Yotpo

Theme Adoption

13%

of Candle & Home Fragrance stores use this theme

Finance Adoption

16%

of Candle & Home Fragrance stores use Klarna

Insights

  • 67% of Candle & Home Fragrance stores offer PayPal

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

Klarna
Clearpay
Afterpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (14 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

InternationalLegacy Theme

Store Timeline & History

Feb 2026

178 products26 collections14 pages11 blogs

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About Kellyssmellies

Kellyssmellies is a candle & home fragrance ecommerce store built on shopify and operating in GB. The store currently offers 178 products organized across 26 collections, making it comparable in size for the candle & home fragrance category.

Theme and Design

Kellyssmellies uses the Debut theme from the Shopify Theme Store. This theme choice is used by 13% of candle & home fragrance stores.

Performance Analysis

Based on Google PageSpeed Insights, Kellyssmellies achieves a performance score of 85/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Kellyssmellies uses Yotpo for customer reviews and offers Klarna, Clearpay, Afterpay, Zip (Quadpay) for payment flexibility. Compared to other candle & home fragrance stores, 67% of candle & home fragrance stores offer paypal

Competitive Positioning

Within the Candle & Home Fragrance category, Kellyssmellies ranks #2 out of 256 stores we track. This places them in the top 1% of candle & home fragrance stores by product catalog size.

Last scanned

Feb 22, 2026

Kellyssmellies | Candle & Home Fragrance Store Analysis | CommerceRank