Kellyssmellies
kellyssmellies.co.uk
Kelly's Smellies is an award-winning home fragrance specialist offering handmade products including wax melts, sizzlers, fragrance oils, room sprays, wax burners, humidifiers, and carpet fresheners. The store focuses on high-quality, artisan home fragrance solutions for customers seeking ambient scenting options.
Products
178
Collections
26
Pages
14
Blog Posts
11
CommerceRank Score
Overall store health assessment based on 5 key factors
84/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Candle & Home Fragrance Ranking
#2 / 186
Top 1% in category
Category Avg Performance
57
+28 above avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
0.6s
First Contentful Paint
214ms
Time to First Byte
3.4s
Speed Index
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#2 in Candle & Home Fragrance
Top 1% of stores
19% below average
178 products vs 220 avg
Faster than 99% of Candle & Home Fragrance stores
PageSpeed score: 85/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
19% below average
avg
45% below average
avg
48% below average
avg
63% below average
avg
Category Intelligence
How Kellyssmellies compares to other candle & home fragrance stores
7%
of Candle & Home Fragrance stores use Yotpo
13%
of Candle & Home Fragrance stores use this theme
16%
of Candle & Home Fragrance stores use Klarna
Insights
- 67% of Candle & Home Fragrance stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Candle & Home Fragrance Stores
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About Kellyssmellies
Kellyssmellies is a candle & home fragrance ecommerce store built on shopify and operating in GB. The store currently offers 178 products organized across 26 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Kellyssmellies uses the Debut theme from the Shopify Theme Store. This theme choice is used by 13% of candle & home fragrance stores.
Performance Analysis
Based on Google PageSpeed Insights, Kellyssmellies achieves a performance score of 85/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Kellyssmellies uses Yotpo for customer reviews and offers Klarna, Clearpay, Afterpay, Zip (Quadpay) for payment flexibility. Compared to other candle & home fragrance stores, 67% of candle & home fragrance stores offer paypal
Competitive Positioning
Within the Candle & Home Fragrance category, Kellyssmellies ranks #2 out of 256 stores we track. This places them in the top 1% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 22, 2026
