Naturalbabyshower
naturalbabyshower.co.uk
Natural Baby Shower is an award-winning ethical baby store offering a curated selection of over 150 premium nursery and baby brands. The store specializes in essential baby products including car seats, pushchairs, cribs, pregnancy must-haves, and sustainable gifts, with a focus on safer sleep solutions and ethical shopping.
Performance Needs Attention
This store scores 31/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
7,153
Collections
1,074
Pages
41
Blog Posts
773
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Baby & Kids category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15485 / 16375
Faster than 5% of stores
Baby & Kids Ranking
#390 / 402
Top 97% in category
Category Avg Performance
56
-25 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.010
Cumulative Layout Shift
154ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
470ms
Time to First Byte
28.4s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#6 in Baby & Kids
Top 1% of stores
1069% above average
7,153 products vs 612 avg
Slower than 97% of Baby & Kids stores
PageSpeed score: 31/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
1069% above average
avg
1031% above average
avg
116% above average
avg
2242% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (773 blogs, 41 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Naturalbabyshower
Naturalbabyshower is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 7,153 products organized across 1,074 collections, making it larger than average for the baby & kids category.
Theme and Design
Naturalbabyshower uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Naturalbabyshower achieves a performance score of 31/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Naturalbabyshower uses Yotpo for customer reviews and offers PayPal, Klarna, Clearpay, Afterpay for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Naturalbabyshower ranks #6 out of 575 stores we track. This places them in the top 1% of baby & kids stores by product catalog size.
Last scanned
Feb 19, 2026
