Kyliecosmetics
kyliecosmetics.com
Kylie Cosmetics is a beauty brand by Kylie Jenner offering award-winning makeup products including lip kits, lipsticks, and precision lip liners, alongside Kylie Skin skincare and Kylie Jenner fragrances. The brand emphasizes clean, vegan, cruelty-free, and dermatologist-tested formulations.
Performance Needs Attention
This store scores 22/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
8,096
-32Collections
7,936
Pages
1,152
Blog Posts
96
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 34 points below Beauty & Cosmetics category average (56)
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#16066 / 16375
Faster than 2% of stores
Beauty & Cosmetics Ranking
#397 / 403
Top 99% in category
Category Avg Performance
56
-34 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.7s
Largest Contentful Paint
0.340
Cumulative Layout Shift
441ms
Interaction to Next Paint
Additional Metrics
1.7s
First Contentful Paint
581ms
Time to First Byte
14.7s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#2 in Beauty & Cosmetics
Top 0% of stores
2470% above average
8,096 products vs 315 avg
Slower than 99% of Beauty & Cosmetics stores
PageSpeed score: 22/100
-32 products
Over the past month
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
2470% above average
avg
15162% above average
avg
5963% above average
avg
256% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-0%)
Removed 32 products last month
9 months
Since Jul 2025
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (96 blogs, 1152 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Aug 2025
Jul 2025
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About Kyliecosmetics
Kyliecosmetics is a beauty & cosmetics ecommerce store built on shopify and operating in US. The store currently offers 8,096 products organized across 7,936 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Kyliecosmetics uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Kyliecosmetics achieves a performance score of 22/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Kyliecosmetics uses Yotpo for customer reviews and offers PayPal, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Kyliecosmetics ranks #2 out of 572 stores we track. This places them in the top 0% of beauty & cosmetics stores by product catalog size. Over the past month, the store has reduced its catalog by 32 products.
Last scanned
Feb 18, 2026
