Legendlondon
legendlondon.co
Legend London is a high-quality fitted clothing retailer offering a curated collection of premium jeans, trousers, cargos, t-shirts, hoodies, jackets, and activewear for men and women, with additional product lines including overshirts, polos, knitwear, and footwear. The brand emphasizes quality construction and style, featuring bestselling items, regular new arrivals, and seasonal sales with free UK delivery.
Performance Needs Attention
This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. The Largest Contentful Paint (LCP) is particularly slow. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
5,733
-84Collections
2,520
+105Pages
1,281
+21Blog Posts
231
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Fashion & Clothing category average (57)
- Fix LCP: Largest Contentful Paint is poor - optimise hero images and fonts
- Fix INP: Interaction delay is poor - reduce JavaScript and optimise event handlers
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14739 / 16375
Faster than 10% of stores
Fashion & Clothing Ranking
#2673 / 2989
Top 89% in category
Category Avg Performance
57
-21 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
4.4s
Largest Contentful Paint
0.060
Cumulative Layout Shift
1019ms
Interaction to Next Paint
Additional Metrics
3.3s
First Contentful Paint
869ms
Time to First Byte
26.2s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#91 in Fashion & Clothing
Top 2% of stores
600% above average
5,733 products vs 819 avg
Slower than 89% of Fashion & Clothing stores
PageSpeed score: 36/100
-1,449 products
Over the past 6 months
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
600% above average
avg
2610% above average
avg
3024% above average
avg
622% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-20%)
Removed 84 products last month
1+ year
Since Dec 2024
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (231 blogs, 1281 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
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About Legendlondon
Legendlondon is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 5,733 products organized across 2,520 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Legendlondon uses the Be Yours theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Legendlondon achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Legendlondon has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Legendlondon ranks #91 out of 4419 stores we track. This places them in the top 2% of fashion & clothing stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 1,449 products.
Last scanned
Feb 18, 2026
