Littlebutterflylondon
littlebutterflylondon.com
Little Butterfly London is a nurturing skincare brand offering all-natural and organic skincare products designed for babies and expectant mothers. The store features products such as calming anti-pollution baby face creams and body lotions, emphasizing expert formulation and premium quality ingredients for delicate skin.
Performance Needs Attention
This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
31
Collections
11
Pages
15
Blog Posts
80
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-19 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.6s
Largest Contentful Paint
0.040
Cumulative Layout Shift
145ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
93% below average
31 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 35/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
93% below average
avg
82% below average
avg
55% below average
avg
54% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Littlebutterflylondon
Littlebutterflylondon is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 31 products organized across 11 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Littlebutterflylondon uses the Atlantic theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Littlebutterflylondon achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Littlebutterflylondon uses Stamped for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Littlebutterflylondon ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 23, 2026
