Willowberry
willowberry.co.uk
Willowberry is a UK-made natural skincare brand that formulates products specifically designed for mature skin. The store offers skincare products, bundles, and gift sets focused on hydration, nourishment, and brightening benefits for aging skin.
Products
35
Collections
18
Pages
39
Blog Posts
280
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#6403 / 16375
Faster than 61% of stores
Beauty & Skincare Ranking
#265 / 859
Top 31% in category
Category Avg Performance
54
+8 above avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.010
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
—
Time to First Byte
6.0s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#576 in Beauty & Skincare
Above average (top 50%)
92% below average
35 products vs 445 avg
Faster than 69% of Beauty & Skincare stores
PageSpeed score: 62/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
92% below average
avg
71% below average
avg
18% above average
avg
438% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 50% by catalog size
high
Strong content (280 blogs, 39 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Willowberry
Willowberry is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 35 products organized across 18 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Willowberry uses the Stiletto theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Willowberry achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Willowberry uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Willowberry ranks #576 out of 1155 stores we track. This places them in the top 50% of beauty & skincare stores by product catalog size.
Last scanned
Feb 20, 2026
