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Michael Michaud

shopify

michael-michaud.com

Michael Michaud is a specialist jewelry retailer offering unique botanical-inspired jewelry collections. The store features handcrafted pieces including earrings, necklaces, bracelets, rings, and brooches with nature-inspired designs, alongside complementary home fragrance and lifestyle products.

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Performance Needs Attention

This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

1,256

Collections

255

Pages

23

Blog Posts

9

CommerceRank Score

Overall store health assessment based on 5 key factors

C

64/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 12 points below Jewellery & Watches category average (57)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#12932 / 16375

Faster than 21% of stores

Jewellery & Watches Ranking

#610 / 758

Top 80% in category

Category Avg Performance

57

-12 below avg

Category Avg LCP

1.8s

Faster than avg

45

Performance

88

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.7s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

120ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.2s

First Contentful Paint

TTFBgood

485ms

Time to First Byte

SIpoor

10.1s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#106 in Jewellery & Watches

Top 10% of stores

57% above average

1,256 products vs 802 avg

Slower than 80% of Jewellery & Watches stores

PageSpeed score: 45/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products1,256 / avg 802

57% above average

avg

Collections255 / avg 72

254% above average

avg

Pages23 / avg 28

18% below average

avg

Blog Posts9 / avg 46

80% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 10% by catalog size

Content Investment

low

Basic content (23 pages)

Tech Stack Maturity

Mature stack

No review platform (25% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

1,256 products255 collections23 pages9 blogs

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About Michael Michaud

Michael Michaud is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 1,256 products organized across 255 collections, making it larger than average for the jewellery & watches category.

Theme and Design

Michael Michaud uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Michael Michaud achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Michael Michaud has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Michael Michaud ranks #106 out of 1082 stores we track. This places them in the top 10% of jewellery & watches stores by product catalog size.

Last scanned

Feb 20, 2026

Michael Michaud | Jewellery & Watches Store Analysis | CommerceRank