Missoma
missoma.com
Missoma is a jewelry retailer specializing in sustainably handcrafted gold, silver, and solid gold jewelry pieces. The brand offers a curated selection of necklaces, pendants, chains, and other jewelry items, all backed by a 2-year warranty and positioned as quality, lasting pieces.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
911
Collections
407
+1Pages
76
Blog Posts
122
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
-8 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
162ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
14% above average
911 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
14% above average
avg
465% above average
avg
171% above average
avg
165% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (122 blogs, 76 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Feb 2026
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About Missoma
Missoma is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 911 products organized across 407 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Missoma uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Missoma achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 72/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Missoma has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Missoma ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 23, 2026
