Back to Directory

Moam

shopify

moam.co

MOAM Organics is an award-winning eco-friendly beauty and skincare brand offering 99-100% natural, vegan products including body care, cleaning, and laundry solutions. All products are refillable and designed to minimize plastic waste, with a focus on natural ingredients and aromatherapy.

Beauty & Skincare
Prestige
US / GBP
Yotpo
PayPal
Visit Store

Performance Needs Attention

This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

27

Collections

12

Pages

7

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content10/15 (Good)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#12537 / 16375

Faster than 23% of stores

Beauty & Skincare Ranking

#592 / 859

Top 69% in category

Category Avg Performance

54

-7 below avg

Category Avg LCP

2.1s

47

Performance

90

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

12.5s

Speed Index

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#651 in Beauty & Skincare

Below 56% of stores

94% below average

27 products vs 445 avg

Slower than 69% of Beauty & Skincare stores

PageSpeed score: 47/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products27 / avg 445

94% below average

avg

Collections12 / avg 62

81% below average

avg

Pages7 / avg 33

79% below average

avg

Blog Posts3 / avg 52

94% below average

avg

Theme & Design

Theme Name

Prestige

Type

Theme Store

Theme Store ID

855

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 56% by catalog size

Content Investment

low

Basic content (7 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

Modern Theme

Store Timeline & History

Feb 2026

27 products12 collections7 pages3 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Moam

Moam is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 27 products organized across 12 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Moam uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 4% of beauty & skincare stores.

Performance Analysis

Based on Google PageSpeed Insights, Moam achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Moam uses Yotpo for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Moam ranks #651 out of 1155 stores we track. This places them in the top 56% of beauty & skincare stores by product catalog size.

Last scanned

Feb 20, 2026

Moam | Beauty & Skincare Store Analysis | CommerceRank