Purepotions
purepotions.co.uk
Balmonds is a natural skincare brand offering creams, oils, and salves designed for various skin types and conditions including eczema, psoriasis, atopic dermatitis, and sensitive skin. The product range includes targeted solutions for different life stages and skin needs, from baby and child care to menopausal skin, alongside facial care and SPF products.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
27
Collections
39
Pages
51
Blog Posts
782
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15270 / 16375
Faster than 7% of stores
Beauty & Skincare Ranking
#773 / 859
Top 90% in category
Category Avg Performance
54
-21 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
178ms
Interaction to Next Paint
Additional Metrics
1.6s
First Contentful Paint
546ms
Time to First Byte
9.8s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#652 in Beauty & Skincare
Below 56% of stores
94% below average
27 products vs 445 avg
Slower than 90% of Beauty & Skincare stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
94% below average
avg
37% below average
avg
55% above average
avg
1404% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 56% by catalog size
high
Strong content (782 blogs, 51 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Purepotions
Purepotions is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 27 products organized across 39 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Purepotions uses the Broadcast theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Purepotions achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Purepotions uses judge.me for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Purepotions ranks #652 out of 1155 stores we track. This places them in the top 56% of beauty & skincare stores by product catalog size.
Last scanned
Feb 20, 2026
