Montichelli
montichelli.co.uk
Montichelli is a UK-based home fragrance retailer specializing in hand-poured reed diffusers, room sprays, and wax melts. Created in Haslington, Crewe, Cheshire, the store offers locally-made fragrance products with free delivery available on orders over £30 within select UK postcodes.
Products
17
Collections
5
Pages
2
Blog Posts
1
CommerceRank Score
Overall store health assessment based on 5 key factors
34/100
Top Recommendations
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#2 in Candle & Home Fragrance
Top 1% of stores
92% below average
17 products vs 220 avg
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
92% below average
avg
89% below average
avg
93% below average
avg
97% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Mar 2026
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About Montichelli
Montichelli is a candle & home fragrance ecommerce store built on shopify and operating in GB. The store currently offers 17 products organized across 5 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Montichelli uses the Horizon theme from the Shopify Theme Store. This theme choice is used by 3% of candle & home fragrance stores.
Tech Stack
Beyond the core Shopify platform, Montichelli has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Montichelli ranks #2 out of 256 stores we track. This places them in the top 1% of candle & home fragrance stores by product catalog size.
Last scanned
Mar 6, 2026
