Moonroast
moonroast.co.uk
Moon Roast is a small batch specialty coffee roastery based in rural Hampshire that sells fresh roasted arabica coffee beans and ground coffee online. The company emphasizes ethical sourcing, sustainable practices, and daily roasting for freshness, with additional offerings including subscriptions, coffee equipment, chocolate, and gifting options.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
79
Collections
40
Pages
68
Blog Posts
89
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Food & Drink category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16374
Faster than 100% of stores
Food & Drink Ranking
#8 / 1334
Top 1% in category
Category Avg Performance
56
-18 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
100ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
291ms
Time to First Byte
10.3s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#4 in Food & Drink
Top 0% of stores
66% below average
79 products vs 235 avg
Faster than 99% of Food & Drink stores
PageSpeed score: 38/100
+5 products
Over the past month
Category Benchmarks
Compared to 1794 stores in Food & Drink
66% below average
avg
18% above average
avg
278% above average
avg
82% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (89 blogs, 68 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Mar 2026
Feb 2026
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About Moonroast
Moonroast is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 79 products organized across 40 collections, making it comparable in size for the food & drink category.
Theme and Design
Moonroast uses the Impulse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Moonroast achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Moonroast uses TrustPilot for customer reviews and offers Pipe, PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Moonroast ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size. Over the past month, the store has grown its catalog by 5 products.
Last scanned
Mar 12, 2026
