Mrvanguard
mrvanguard.com
Mr Vanguard is an award-winning British fragrance brand specializing in cruelty-free and vegan fine fragrances and colognes for men. The brand captures the essence of the modern man through carefully crafted scents, including signature fragrances like Vanguard Oud.
Performance Needs Attention
This store scores 21/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
4
Collections
2
Pages
9
Blog Posts
10
CommerceRank Score
Overall store health assessment based on 5 key factors
46/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 34 points below Perfume & Cologne category average (55)
- Expand product catalog to improve store authority
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#16109 / 16375
Faster than 2% of stores
Perfume & Cologne Ranking
#85 / 89
Top 96% in category
Category Avg Performance
55
-34 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
10.0s
Speed Index
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#110 in Perfume & Cologne
Below 87% of stores
99% below average
4 products vs 723 avg
Slower than 96% of Perfume & Cologne stores
PageSpeed score: 21/100
No BNPL options
64% of Perfume & Cologne stores offer PayPal
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
99% below average
avg
96% below average
avg
64% below average
avg
89% below average
avg
Category Intelligence
How Mrvanguard compares to other perfume & cologne stores
8%
of Perfume & Cologne stores use Yotpo
6%
of Perfume & Cologne stores use this theme
Insights
- 64% of Perfume & Cologne stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Smaller catalog (bottom 25%)
Top 87% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Mrvanguard
Mrvanguard is a perfume & cologne ecommerce store built on shopify and operating in SE. The store currently offers 4 products organized across 2 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
Mrvanguard uses the Debut theme from the Shopify Theme Store. This theme choice is used by 6% of perfume & cologne stores.
Performance Analysis
Based on Google PageSpeed Insights, Mrvanguard achieves a performance score of 21/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 78/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Mrvanguard uses Yotpo for customer reviews. Compared to other perfume & cologne stores, 64% of perfume & cologne stores offer paypal
Competitive Positioning
Within the Perfume & Cologne category, Mrvanguard ranks #110 out of 127 stores we track. This places them in the top 87% of perfume & cologne stores by product catalog size.
Last scanned
Feb 19, 2026
