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Mummysorganics

shopify

mummysorganics.co.uk

Mummy's Organics is a natural skincare and wellness brand specializing in pregnancy-safe, eco-friendly products for mothers. The store offers midwife-crafted skincare, herbal wellness teas, maternity essentials, and baby care products designed to support women through pregnancy and beyond.

Beauty & Skincare
Pipeline
US / USD
judge.me
Pipe +2
Visit Store

Products

30

Collections

27

Pages

13

Blog Posts

12

CommerceRank Score

Overall store health assessment based on 5 key factors

C

66/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme10/15 (Established theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#8863 / 16375

Faster than 46% of stores

Beauty & Skincare Ranking

#370 / 859

Top 43% in category

Category Avg Performance

54

+3 above avg

Category Avg LCP

2.1s

57

Performance

87

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

11.4s

Speed Index

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#619 in Beauty & Skincare

Below 54% of stores

93% below average

30 products vs 445 avg

Faster than 57% of Beauty & Skincare stores

PageSpeed score: 57/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products30 / avg 445

93% below average

avg

Collections27 / avg 62

56% below average

avg

Pages13 / avg 33

61% below average

avg

Blog Posts12 / avg 52

77% below average

avg

Theme & Design

Theme Name

Pipeline

Type

Theme Store

Theme Store ID

739

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

Pipe
PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 54% by catalog size

Content Investment

low

Basic content (13 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

30 products27 collections13 pages12 blogs

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About Mummysorganics

Mummysorganics is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 30 products organized across 27 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Mummysorganics uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Mummysorganics achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Mummysorganics uses judge.me for customer reviews and offers Pipe, PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Mummysorganics ranks #619 out of 1155 stores we track. This places them in the top 54% of beauty & skincare stores by product catalog size.

Last scanned

Feb 20, 2026

Mummysorganics | Beauty & Skincare Store Analysis | CommerceRank