Naughtyknickers
naughtyknickers.co.uk
Naughty Knickers is a premium online retailer of luxury women's lingerie, nightwear, hosiery, and swimwear, featuring a carefully curated collection from over 50 British, French, and international brands. The store emphasizes discretion and luxury positioning, offering gift wrapping services and having been recognized as E-Tailer of the Year 2023.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
4,338
Collections
1,716
Pages
95
Blog Posts
98
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Lingerie category average (55)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12916 / 16375
Faster than 21% of stores
Lingerie Ranking
#87 / 115
Top 76% in category
Category Avg Performance
55
-10 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
163ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
638ms
Time to First Byte
4.6s
Speed Index
Store Audit
Actionable insights compared to 181 Lingerie stores
#8 in Lingerie
Top 4% of stores
470% above average
4,338 products vs 761 avg
Slower than 76% of Lingerie stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 181 stores in Lingerie
470% above average
avg
1162% above average
avg
296% above average
avg
44% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 4% by catalog size
high
Strong content (98 blogs, 95 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Lingerie Stores
Other lingerie stores with similar size
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About Naughtyknickers
Naughtyknickers is a lingerie ecommerce store built on shopify and operating in IE. The store currently offers 4,338 products organized across 1,716 collections, making it larger than average for the lingerie category.
Theme and Design
Naughtyknickers uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Naughtyknickers achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Naughtyknickers uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Lingerie category, Naughtyknickers ranks #8 out of 181 stores we track. This places them in the top 4% of lingerie stores by product catalog size.
Last scanned
Feb 19, 2026
