Whitmoreandwhite
whitmoreandwhite.co.uk
Whitmore & White is an award-winning food hall and wine merchant offering a curated selection of wines (red, white, rosé, champagne, dessert, port and sherry), beer, cider, spirits, and liqueurs alongside continental and British artisan food products including bakes, condiments, confectionery, oils, vinegars, and specialty items. The store provides ready-made and customizable gift hampers for UK-wide delivery.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,066
-283Collections
55
Pages
6
Blog Posts
211
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Food & Drink category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13154 / 16375
Faster than 20% of stores
Food & Drink Ranking
#1080 / 1334
Top 81% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.6s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#78 in Food & Drink
Top 4% of stores
354% above average
1,066 products vs 235 avg
Slower than 81% of Food & Drink stores
PageSpeed score: 44/100
-410 products
Over the past 6 months
Category Benchmarks
Compared to 1794 stores in Food & Drink
354% above average
avg
62% above average
avg
67% below average
avg
359% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-28%)
Removed 283 products last month
1+ year
Since Dec 2024
Top 10% largest catalog
Top 4% by catalog size
high
Strong content (211 blogs, 6 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
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About Whitmoreandwhite
Whitmoreandwhite is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 1,066 products organized across 55 collections, making it larger than average for the food & drink category.
Theme and Design
Whitmoreandwhite uses the Providence theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Whitmoreandwhite achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Whitmoreandwhite has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Whitmoreandwhite ranks #78 out of 1794 stores we track. This places them in the top 4% of food & drink stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 410 products.
Last scanned
Feb 18, 2026
