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Originalfeatures

shopify

originalfeatures.co.uk

Original Features is a UK-based retailer of Victorian and Edwardian geometric floor tiles in various colours, shapes, and sizes. The store offers traditional floor tile designs, borders, skirting tiles, and accessories for residential renovation projects, catering to both traditional restoration and contemporary home design applications.

Visit Store

Products

299

Collections

43

Pages

21

Blog Posts

4

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Home Improvement Ranking

#2 / 334

Top 1% in category

Category Avg Performance

56

+6 above avg

Category Avg LCP

1.8s

Faster than avg

62

Performance

86

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.1s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

86ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.9s

First Contentful Paint

TTFBgood

413ms

Time to First Byte

SIneeds work

5.2s

Speed Index

Store Audit

Actionable insights compared to 503 Home Improvement stores

#4 in Home Improvement

Top 1% of stores

81% below average

299 products vs 1,558 avg

Faster than 99% of Home Improvement stores

PageSpeed score: 62/100

Category Benchmarks

Compared to 503 stores in Home Improvement

Products299 / avg 1,558

81% below average

avg

Collections43 / avg 84

49% below average

avg

Pages21 / avg 23

9% below average

avg

Blog Posts4 / avg 55

93% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (21 pages)

Tech Stack Maturity

Developing stack

No review platform (28% of category uses one)

Business Sophistication

Emerging

Store Timeline & History

Feb 2026

299 products43 collections21 pages4 blogs

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About Originalfeatures

Originalfeatures is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 299 products organized across 43 collections, making it comparable in size for the home improvement category.

Theme and Design

Originalfeatures uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Originalfeatures achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Originalfeatures has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Home Improvement category, Originalfeatures ranks #4 out of 503 stores we track. This places them in the top 1% of home improvement stores by product catalog size.

Last scanned

Feb 22, 2026

Originalfeatures | Home Improvement Store Analysis | CommerceRank