Otteryflooring
otteryflooring.co.uk
The Ottery Flooring Company supplies a range of flooring solutions including carpets, rugs, LVT, vinyl, and hard flooring products from brands such as Roger Oates, Karndean, and Alternative Flooring. Based in East Devon, they offer both value and premium options with additional services including free measurement and professional fitting.
Products
261
Collections
13
Pages
34
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#10427 / 16375
Faster than 36% of stores
Home Improvement Ranking
#189 / 334
Top 57% in category
Category Avg Performance
56
-3 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.6s
Speed Index
Store Audit
Actionable insights compared to 503 Home Improvement stores
#162 in Home Improvement
Above average (top 32%)
83% below average
261 products vs 1,558 avg
Slower than 57% of Home Improvement stores
PageSpeed score: 53/100
No BNPL options
56% of Home Improvement stores offer PayPal
Category Benchmarks
Compared to 503 stores in Home Improvement
83% below average
avg
85% below average
avg
48% above average
avg
85% below average
avg
Category Intelligence
How Otteryflooring compares to other home improvement stores
Insights
- 56% of Home Improvement stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 32% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Otteryflooring
Otteryflooring is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 261 products organized across 13 collections, making it comparable in size for the home improvement category.
Theme and Design
Otteryflooring uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Otteryflooring achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Otteryflooring has not implemented a third-party review platform. Compared to other home improvement stores, 56% of home improvement stores offer paypal
Competitive Positioning
Within the Home Improvement category, Otteryflooring ranks #162 out of 503 stores we track. This places them in the top 32% of home improvement stores by product catalog size.
Last scanned
Feb 20, 2026
