Colourflooring
colourflooring.co.uk
Colour Flooring is a UK-based luxury flooring retailer offering premium flooring solutions including wood planks, parquet, vinyl sheets, cork, rubber, carpets, and rugs. The company serves both domestic and residential customers with products starting from £33 per square meter, positioning itself as a high-end supplier of sustainable and modern flooring options.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
233
Collections
43
Pages
40
Blog Posts
60
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#11813 / 16375
Faster than 28% of stores
Home Improvement Ranking
#232 / 334
Top 69% in category
Category Avg Performance
56
-7 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
67ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
362ms
Time to First Byte
7.2s
Speed Index
Store Audit
Actionable insights compared to 503 Home Improvement stores
#174 in Home Improvement
Above average (top 35%)
85% below average
233 products vs 1,558 avg
Slower than 69% of Home Improvement stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 503 stores in Home Improvement
85% below average
avg
49% below average
avg
74% above average
avg
9% above average
avg
Category Intelligence
How Colourflooring compares to other home improvement stores
12%
of Home Improvement stores use TrustPilot
16%
of Home Improvement stores use Zip (Quadpay)
Insights
- 56% of Home Improvement stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 35% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Colourflooring
Colourflooring is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 233 products organized across 43 collections, making it comparable in size for the home improvement category.
Theme and Design
Colourflooring uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Colourflooring achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Colourflooring uses TrustPilot for customer reviews and offers Zip (Quadpay) for payment flexibility. Compared to other home improvement stores, 56% of home improvement stores offer paypal
Competitive Positioning
Within the Home Improvement category, Colourflooring ranks #174 out of 503 stores we track. This places them in the top 35% of home improvement stores by product catalog size.
Last scanned
Feb 20, 2026
