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Paulfrasercollectibles

shopify

paulfrasercollectibles.com

Paul Fraser Collectibles is a global dealer in rare and investment-grade collectibles, offering an extensive selection of rare stamps, British and ancient coins, autographs, movie and music memorabilia, luxury watches, historical documents, and manuscripts. The store emphasizes premium quality, expert curation, and portfolio diversification for serious collectors and investors.

Luxury
Bespoke
RS / GBP
Pipe
Visit Store

Performance Needs Attention

This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

5,091

Collections

179

Pages

128

Blog Posts

19,828

CommerceRank Score

Overall store health assessment based on 5 key factors

C

65/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 21 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Luxury Ranking

#1 / 85

Top 1% in category

Category Avg Performance

55

-9 below avg

Category Avg LCP

2.0s

Slower than avg

46

Performance

80

Accessibility

85

SEO

Core Web Vitals

LCPgood

2.3s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPneeds work

238ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 117 Luxury stores

#2 in Luxury

Top 2% of stores

11% above average

5,091 products vs 4,596 avg

Faster than 99% of Luxury stores

PageSpeed score: 46/100

Category Benchmarks

Compared to 117 stores in Luxury

Products5,091 / avg 4,596

11% above average

avg

Collections179 / avg 138

30% above average

avg

Pages128 / avg 76

68% above average

avg

Blog Posts19,828 / avg 206

9525% above average

avg

Category Intelligence

How Paulfrasercollectibles compares to other luxury stores

Finance Adoption

9%

of Luxury stores use Pipe

Insights

  • 56% of Luxury stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Pipe

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

high

Strong content (19828 blogs, 128 pages)

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Established

Store Timeline & History

Feb 2026

5,091 products179 collections128 pages19,828 blogs

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About Paulfrasercollectibles

Paulfrasercollectibles is a luxury ecommerce store built on shopify and operating in RS. The store currently offers 5,091 products organized across 179 collections, making it larger than average for the luxury category.

Theme and Design

Paulfrasercollectibles uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Paulfrasercollectibles achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Paulfrasercollectibles has not implemented a third-party review platform and offers Pipe for payment flexibility. Compared to other luxury stores, 56% of luxury stores offer paypal

Competitive Positioning

Within the Luxury category, Paulfrasercollectibles ranks #2 out of 117 stores we track. This places them in the top 2% of luxury stores by product catalog size.

Last scanned

Feb 23, 2026

Paulfrasercollectibles | Luxury Store Analysis | CommerceRank