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Pelagicgear

shopify

pelagicgear.com

Pelagic is a specialized fishing apparel and gear brand offering high-performance clothing designed specifically for fishing activities. Their product range includes fishing shirts, shorts, hats, polarized sunglasses, and other fishing-focused wear built for functionality and durability in marine environments.

Fishing
Bespoke
US / USD
Yotpo
Visit Store

Performance Needs Attention

This store scores 28/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

125,229

-13,182

Collections

229,333

+1,859

Pages

22,984

+169

Blog Posts

61,685

+338

CommerceRank Score

Overall store health assessment based on 5 key factors

C

65/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 28 points below Fishing category average (56)
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#15771 / 16375

Faster than 4% of stores

Fishing Ranking

#86 / 90

Top 96% in category

Category Avg Performance

56

-28 below avg

Category Avg LCP

1.8s

Slower than avg

28

Performance

91

Accessibility

100

SEO

Core Web Vitals

LCPneeds work

2.6s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

157ms

Interaction to Next Paint

Additional Metrics

FCPneeds work

2.6s

First Contentful Paint

TTFBneeds work

872ms

Time to First Byte

SIpoor

12.8s

Speed Index

Store Audit

Actionable insights compared to 129 Fishing stores

#1 in Fishing

Top 1% of stores

5829% above average

125,229 products vs 2,112 avg

Slower than 96% of Fishing stores

PageSpeed score: 28/100

-13,013 products

Over the past few months

No BNPL options

57% of Fishing stores offer PayPal

Category Benchmarks

Compared to 129 stores in Fishing

Products125,229 / avg 2,112

5829% above average

avg

Collections229,333 / avg 1,842

12350% above average

avg

Pages22,984 / avg 193

11809% above average

avg

Blog Posts61,685 / avg 515

11878% above average

avg

Category Intelligence

How Pelagicgear compares to other fishing stores

Review Platform Adoption

2%

of Fishing stores use Yotpo

Insights

  • 57% of Fishing stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Business Profile

Store maturity and operational indicators

Growth Trajectory

Declining (-9%)

Removed 13182 products last month

Tracking History

1+ year

Since Dec 2024

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

high

Strong content (61685 blogs, 22984 pages)

Tech Stack Maturity

Developing stack

No BNPL detected (63% of category offers BNPL)

Business Sophistication

Established

International

Store Timeline & History

May 2025

125,229 products229,333 collections22,984 pages61,685 blogs

Apr 2025

138,411 products227,474 collections22,815 pages61,347 blogs

Mar 2025

143,988 products229,333 collections22,646 pages61,347 blogs

Mar 2025

138,242 products226,122 collections22,646 pages61,178 blogs

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About Pelagicgear

Pelagicgear is a fishing ecommerce store built on shopify and operating in US. The store currently offers 125,229 products organized across 229,333 collections, making it larger than average for the fishing category.

Theme and Design

Pelagicgear uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Pelagicgear achieves a performance score of 28/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Pelagicgear uses Yotpo for customer reviews. Compared to other fishing stores, 57% of fishing stores offer paypal

Competitive Positioning

Within the Fishing category, Pelagicgear ranks #1 out of 129 stores we track. This places them in the top 1% of fishing stores by product catalog size. Over the past few months, the store has reduced its catalog by 13,013 products.

Last scanned

Feb 18, 2026

Pelagicgear | Fishing Store Analysis | CommerceRank