Phoenixandbeau
phoenixandbeau.uk
Phoenix and Beau is a British luxury grooming brand that creates artisanal shave soaps, pre-shave and post-shave skincare products, alongside scented candles and fragrances. Founded in 2015, the brand positions itself as a premium grooming supplier that combines traditional wet shaving with modern ambiance and wellness products.
Products
42
Collections
6
Pages
29
Blog Posts
13
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#4603 / 16375
Faster than 72% of stores
Beauty & Skincare Ranking
#200 / 859
Top 23% in category
Category Avg Performance
54
+12 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.1s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#532 in Beauty & Skincare
Above average (top 46%)
91% below average
42 products vs 445 avg
Faster than 77% of Beauty & Skincare stores
PageSpeed score: 66/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
91% below average
avg
90% below average
avg
12% below average
avg
75% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 46% by catalog size
low
Basic content (29 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Phoenixandbeau
Phoenixandbeau is a beauty & skincare ecommerce store built on shopify and operating in CH. The store currently offers 42 products organized across 6 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Phoenixandbeau uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Phoenixandbeau achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Phoenixandbeau uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Phoenixandbeau ranks #532 out of 1155 stores we track. This places them in the top 46% of beauty & skincare stores by product catalog size.
Last scanned
Feb 19, 2026
