Draebel
draebel.com
Draebel is a men's grooming and personal care brand offering handmade, in-house produced beard care products including oils, balms, and washes, along with bath and body care items like conditioners, natural deodorants, colognes, and lip balms. The brand positions itself as a premium, quality-focused alternative in the men's grooming market.
Products
57
Collections
14
Pages
13
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#11112 / 16375
Faster than 32% of stores
Beauty & Skincare Ranking
#512 / 859
Top 60% in category
Category Avg Performance
54
-2 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#461 in Beauty & Skincare
Above average (top 40%)
87% below average
57 products vs 445 avg
Slower than 60% of Beauty & Skincare stores
PageSpeed score: 52/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
87% below average
avg
77% below average
avg
61% below average
avg
87% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 40% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Draebel
Draebel is a beauty & skincare ecommerce store built on Shopify and operating in CH. The store currently offers 57 products organized across 14 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Draebel uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Draebel achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 70/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Draebel uses Yotpo for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Draebel ranks #461 out of 1155 stores we track. This places them in the top 40% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
