Primalstrength
primalstrength.com
Primal Strength is a gym equipment retailer offering a comprehensive range of commercial and home gym equipment including power racks, squat racks, benches, plate-loaded machines, and strength training accessories. The store provides free bespoke 3D gym design and planning services to help customers build custom home and commercial gyms.
Performance Needs Attention
This store scores 26/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
528
-14Collections
305
+3Pages
110
Blog Posts
91
-1CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Fitness Equipment category average (50)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15926 / 16375
Faster than 3% of stores
Fitness Equipment Ranking
#86 / 89
Top 97% in category
Category Avg Performance
50
-24 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.130
Cumulative Layout Shift
178ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 125 Fitness Equipment stores
#6 in Fitness Equipment
Top 5% of stores
280% above average
528 products vs 139 avg
Slower than 97% of Fitness Equipment stores
PageSpeed score: 26/100
-25 products
Over the past few months
Category Benchmarks
Compared to 125 stores in Fitness Equipment
280% above average
avg
771% above average
avg
279% above average
avg
23% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-5%)
Removed 14 products last month
11 months
Since May 2025
Top 10% largest catalog
Top 5% by catalog size
high
Strong content (91 blogs, 110 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Jul 2025
Jul 2025
May 2025
May 2025
Similar Fitness Equipment Stores
Other fitness equipment stores with similar size
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About Primalstrength
Primalstrength is a fitness equipment ecommerce store built on shopify and operating in GB. The store currently offers 528 products organized across 305 collections, making it larger than average for the fitness equipment category.
Theme and Design
Primalstrength uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Primalstrength achieves a performance score of 26/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Primalstrength uses TrustPilot for customer reviews and offers PayPal, Klarna, Afterpay for payment flexibility.
Competitive Positioning
Within the Fitness Equipment category, Primalstrength ranks #6 out of 125 stores we track. This places them in the top 5% of fitness equipment stores by product catalog size. Over the past few months, the store has reduced its catalog by 25 products.
Last scanned
Feb 18, 2026
