Purerunning
purerunning.run
Pure Running is a specialist running shop based in Belfast offering a curated selection of running footwear, clothing, and accessories from leading brands including Hoka One One, Altra Running, Asics, Saucony, and Ronhill, alongside their own Pure Running brand. The store serves runners across Northern Ireland and Ireland with both online and physical retail presence.
Products
637
Collections
52
Pages
5
Blog Posts
36
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#237 in Sports & Outdoors
Top 22% of stores
35% below average
637 products vs 976 avg
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
35% below average
avg
66% below average
avg
83% below average
avg
41% below average
avg
Category Intelligence
How Purerunning compares to other sports & outdoors stores
6%
of Sports & Outdoors stores use this theme
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Larger than 75% of category
Top 22% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Mar 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Purerunning
Purerunning is a sports & outdoors ecommerce store built on shopify and operating in RO. The store currently offers 637 products organized across 52 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Purerunning uses the Debut theme from the Shopify Theme Store. This theme choice is used by 6% of sports & outdoors stores.
Tech Stack
Beyond the core Shopify platform, Purerunning has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Purerunning ranks #237 out of 1076 stores we track. This places them in the top 22% of sports & outdoors stores by product catalog size.
Last scanned
Mar 11, 2026
