Refybeauty
refybeauty.com
REFY is a vegan and cruelty-free beauty brand offering a curated range of makeup and skincare products, including lip, lash, and brow sculpting products, complexion essentials, and a signature sculpt collection designed to encourage natural beauty and self-expression.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
53
Collections
19
Pages
65
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15257 / 16375
Faster than 7% of stores
Beauty & Skincare Ranking
#771 / 859
Top 90% in category
Category Avg Performance
54
-21 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.010
Cumulative Layout Shift
226ms
Interaction to Next Paint
Additional Metrics
1.9s
First Contentful Paint
378ms
Time to First Byte
12.2s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#476 in Beauty & Skincare
Above average (top 41%)
88% below average
53 products vs 445 avg
Slower than 90% of Beauty & Skincare stores
PageSpeed score: 33/100
+4 products
Over the past 6 months
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
88% below average
avg
69% below average
avg
97% above average
avg
96% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Added 4 products last month
1+ year
Since Dec 2024
Above average catalog size
Top 41% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
Theme changed from REFY by BAO - Loyalty V2 to REFY by BAO - Deployments
Mar 2025
Mar 2025
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About Refybeauty
Refybeauty is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 53 products organized across 19 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Refybeauty uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 4% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Refybeauty achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Refybeauty uses Yotpo for customer reviews and offers PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Refybeauty ranks #476 out of 1155 stores we track. This places them in the top 41% of beauty & skincare stores by product catalog size. Over the past 6 months, the store has grown its catalog by 4 products.
Last scanned
Feb 18, 2026
