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Bloomandblossom

shopify

bloomandblossom.com

Bloom and Blossom is a female-founded British beauty and skincare brand offering natural, results-driven products including body care, facial skincare, and specialized ranges for pregnancy-safe formulations and sleep wellness. The product line addresses specific skin concerns such as dry skin, stretch marks, fine lines, and skin firmness.

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Performance Needs Attention

This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

58

Collections

38

Pages

33

Blog Posts

38

CommerceRank Score

Overall store health assessment based on 5 key factors

D

50/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 12 points below Beauty & Skincare category average (54)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Beauty & Skincare Ranking

#6 / 859

Top 1% in category

Category Avg Performance

54

-12 below avg

Category Avg LCP

2.1s

Slower than avg

42

Performance

86

Accessibility

92

SEO

Core Web Vitals

LCPgood

2.1s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

119ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#16 in Beauty & Skincare

Top 1% of stores

87% below average

58 products vs 445 avg

Faster than 99% of Beauty & Skincare stores

PageSpeed score: 42/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products58 / avg 445

87% below average

avg

Collections38 / avg 62

39% below average

avg

Pages33 / avg 33

0% above average

avg

Blog Posts38 / avg 52

27% below average

avg

Theme & Design

Theme Name

Streamline

Type

Theme Store

Theme Store ID

872

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna
Afterpay

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (39% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

58 products38 collections33 pages38 blogs

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About Bloomandblossom

Bloomandblossom is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 58 products organized across 38 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Bloomandblossom uses the Streamline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Bloomandblossom achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Bloomandblossom has not implemented a third-party review platform and offers PayPal, Klarna, Afterpay for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Bloomandblossom ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.

Last scanned

Feb 23, 2026

Bloomandblossom | Beauty & Skincare Store Analysis | CommerceRank