Bloomandblossom
bloomandblossom.com
Bloom and Blossom is a female-founded British beauty and skincare brand offering natural, results-driven products including body care, facial skincare, and specialized ranges for pregnancy-safe formulations and sleep wellness. The product line addresses specific skin concerns such as dry skin, stretch marks, fine lines, and skin firmness.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
58
Collections
38
Pages
33
Blog Posts
38
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-12 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
119ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
87% below average
58 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
87% below average
avg
39% below average
avg
0% above average
avg
27% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Bloomandblossom
Bloomandblossom is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 58 products organized across 38 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Bloomandblossom uses the Streamline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bloomandblossom achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bloomandblossom has not implemented a third-party review platform and offers PayPal, Klarna, Afterpay for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Bloomandblossom ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 23, 2026