Rhino
rhino.direct
Rhino Direct is a specialized retailer offering team sports equipment and apparel, including rugby balls, protective gear (scrum caps, mouthguards, body protectors), training equipment (hit shields, tackle bags, scrum machines), and teamwear across rugby, netball, and football. The brand is positioned as a trusted supplier to elite international teams and professional athletes.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,723
Collections
594
Pages
107
Blog Posts
378
CommerceRank Score
Overall store health assessment based on 5 key factors
77/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- SEO score is null/100 - fix meta tags, alt text, and structured data
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11804 / 16375
Faster than 28% of stores
Sports & Fitness Ranking
#108 / 144
Top 75% in category
Category Avg Performance
58
-9 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.030
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.8s
First Contentful Paint
554ms
Time to First Byte
16.7s
Speed Index
Store Audit
Actionable insights compared to 218 Sports & Fitness stores
#11 in Sports & Fitness
Top 5% of stores
325% above average
2,723 products vs 640 avg
Slower than 75% of Sports & Fitness stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 218 stores in Sports & Fitness
325% above average
avg
874% above average
avg
410% above average
avg
1475% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 5% by catalog size
high
Strong content (378 blogs, 107 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
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About Rhino
Rhino is a sports & fitness ecommerce store built on shopify and operating in CH. The store currently offers 2,723 products organized across 594 collections, making it larger than average for the sports & fitness category.
Theme and Design
Rhino uses the Symmetry theme from the Shopify Theme Store. This theme choice is used by 3% of sports & fitness stores.
Performance Analysis
Based on Google PageSpeed Insights, Rhino achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and /100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Rhino uses TrustPilot for customer reviews and offers PayPal, Klarna, Clearpay, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Fitness category, Rhino ranks #11 out of 218 stores we track. This places them in the top 5% of sports & fitness stores by product catalog size.
Last scanned
Feb 19, 2026
