Rughouse
rughouse.uk
Arthur Cameron is a homeware retailer offering a curated selection of home décor and storage solutions including trendy rugs, wicker baskets, decorative planters, clocks, lighting fixtures, vases, and seasonal decorations for interior and garden spaces.
Performance Needs Attention
This store scores 22/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,115
Collections
180
Pages
20
Blog Posts
50
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 36 points below Homeware category average (58)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#16068 / 16375
Faster than 2% of stores
Homeware Ranking
#446 / 457
Top 98% in category
Category Avg Performance
58
-36 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.220
Cumulative Layout Shift
119ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
—
Time to First Byte
10.6s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#44 in Homeware
Top 7% of stores
136% above average
2,115 products vs 898 avg
Slower than 98% of Homeware stores
PageSpeed score: 22/100
Category Benchmarks
Compared to 673 stores in Homeware
136% above average
avg
131% above average
avg
0% above average
avg
72% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 7% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About Rughouse
Rughouse is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 2,115 products organized across 180 collections, making it larger than average for the homeware category.
Theme and Design
Rughouse uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Rughouse achieves a performance score of 22/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 71/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Rughouse uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Homeware category, Rughouse ranks #44 out of 673 stores we track. This places them in the top 7% of homeware stores by product catalog size.
Last scanned
Feb 19, 2026
