Thefarthing
thefarthing.co.uk
The Farthing is a UK-based family business offering industrial, rustic, and contemporary homeware and furniture. Their product range includes home furnishings, lighting, mirrors, garden furniture, planters, and decorative accessories with free mainland UK delivery.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,059
Collections
194
Pages
37
Blog Posts
145
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Homeware category average (58)
- Accessibility score is 65/100 - improve for better UX and legal compliance
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13422 / 16375
Faster than 18% of stores
Homeware Ranking
#385 / 457
Top 84% in category
Category Avg Performance
58
-15 below avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.070
Cumulative Layout Shift
152ms
Interaction to Next Paint
Additional Metrics
1.5s
First Contentful Paint
463ms
Time to First Byte
9.6s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#46 in Homeware
Top 7% of stores
129% above average
2,059 products vs 898 avg
Slower than 84% of Homeware stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 673 stores in Homeware
129% above average
avg
149% above average
avg
85% above average
avg
400% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 7% by catalog size
high
Strong content (145 blogs, 37 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Thefarthing
Thefarthing is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 2,059 products organized across 194 collections, making it larger than average for the homeware category.
Theme and Design
Thefarthing uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thefarthing achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 65/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thefarthing uses Yotpo for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Homeware category, Thefarthing ranks #46 out of 673 stores we track. This places them in the top 7% of homeware stores by product catalog size.
Last scanned
Feb 19, 2026
