Aurina
aurina.co.uk
Aurina is a British design-led homeware and lifestyle accessories company specializing in home textiles, fabrics, wallpapers, decorative cushions, rugs, wall art, home fragrance, candles, bone china tableware, and luxury home accessories for the kitchen, dining room, and bedroom. The store also offers a curated selection of fashion accessories, cards, stationery, and gifts alongside home improvement products like Annie Sloan Chalk Paint.
Performance Needs Attention
This store scores 27/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,361
+1Collections
115
Pages
23
Blog Posts
91
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 31 points below Homeware category average (58)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Homeware Ranking
#1 / 457
Top 0% in category
Category Avg Performance
58
-31 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#2 in Homeware
Top 0% of stores
163% above average
2,361 products vs 898 avg
Faster than 100% of Homeware stores
PageSpeed score: 27/100
+1 products
Over the past month
Category Benchmarks
Compared to 673 stores in Homeware
163% above average
avg
47% above average
avg
15% above average
avg
214% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (91 blogs, 23 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Feb 2026
Similar Homeware Stores
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About Aurina
Aurina is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 2,361 products organized across 115 collections, making it larger than average for the homeware category.
Theme and Design
Aurina uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Aurina achieves a performance score of 27/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Aurina uses TrustPilot for customer reviews and offers PayPal, Klarna, Clearpay, Afterpay for payment flexibility.
Competitive Positioning
Within the Homeware category, Aurina ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size. Over the past month, the store has grown its catalog by 1 products.
Last scanned
Feb 23, 2026
