Rugsandrooms
rugsandrooms.com
Rugs and Rooms is a premium UK home decor retailer offering a curated selection of rugs, mats, lighting fixtures, tables, chairs, mirrors, and home accessories. The store emphasizes quality products with free UK delivery and a 30-day returns policy.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,770
Collections
97
Pages
17
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
73/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Homeware category average (58)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Homeware Ranking
#1 / 457
Top 0% in category
Category Avg Performance
58
-25 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#2 in Homeware
Top 0% of stores
97% above average
1,770 products vs 898 avg
Faster than 100% of Homeware stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 673 stores in Homeware
97% above average
avg
24% above average
avg
15% below average
avg
90% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (17 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About Rugsandrooms
Rugsandrooms is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 1,770 products organized across 97 collections, making it larger than average for the homeware category.
Theme and Design
Rugsandrooms uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Rugsandrooms achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Rugsandrooms uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Homeware category, Rugsandrooms ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.
Last scanned
Feb 23, 2026
